“The world does not need a better definition of issues, or better planning or project management. It needs the issues and the plans to have more of an impact, which is the promise of engagement.” - Peter Block
Elevate Your Engagement
Not all community engagement is created equal. Engagement that's superficial in nature leads to status quo results. Rigid methods are ineffective when needs change. And drawn-out processes provide critical insights when it's too late to take action on them. These approaches don't move your mission forward and squander your precious time, energy, and resources.
Choosing the wrong engagement approach is costly in more ways than one. It places projects at risk of failure that would otherwise be successful with thoughtful and skilled public engagement. It also burns bridges with stakeholders, costs your organization's reputation, and wastes money on underutilized or unsupported community programs and services.
Get The Expertise You Need
Moving the needle for an important cause requires more than the gift of gab or a slick slide deck. And drowning in data and sifting through long-winded reports leads to analysis paralysis. That's why New Reach Community Consulting specializes in developing dynamic and responsive engagement strategies to help organizations make informed decisions to drive positive change in communities. New Reach will provide a practical course of action for community collaboration to solve problems. You'll obtain vital insights from diverse voices that reflect stakeholders' opinions, needs, and priorities.
Since New Reach isn't a dabbler, it can advise on solutions for success based on in-depth knowledge and hands-on experience of current best practices in public participation. Working with New Reach means you won't need to sacrifice the right expertise you need for the community goals you want to accomplish. With New Reach's strategic guidance and support, your organization can better plan for public engagement, build community participation and trust, and deliver more effective community programs and services.
Below are some examples of expert public affairs services New Reach provides to inform decision-making processes, achieve policy objectives, and address complex social issues:
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Stakeholder Outreach and Community Engagement
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Public Awareness and Issue Advocacy
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Messaging and Communications
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Strategic Planning and Implementation
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Social Impact Coaching
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Social Innovation Facilitation
Your Trusted Social Impact Partner
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A partnership with New Reach gets you a shared enthusiasm for making a difference in communities. New Reach has a consistent and credible focus on social impact. New Reach's values align with organizations striving for long-term solutions to meet community needs. It's the first public affairs business in Ohio to be awarded a B Corp certification. The international nonprofit B Lab issues this designation for meeting rigorous standards of social and environmental performance, accountability, and transparency. New Reach is also certified with 1% for the Planet, which involves a commitment to donate at least 1% of annual gross sales directly to environmental causes. These high-bar distinctions independently verify that New Reach is among a select group of businesses demonstrated to do what it says to help make a meaningful impact on stakeholders and communities.
New Reach Community Consulting is a Black-owned, purpose-driven public affairs consulting business based in Columbus, OH. Its mission is to help organizations connect with communities to improve lives. New Reach keeps a finger on the pulse of communities, and its work centers on adding value to society in authentic ways. Click here to download New Reach's capabilities statement.
Business Certifications
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Certified B Corporation (B Corp)
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US Black Chamber (USBC)
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National Minority Supplier Diversity Council (NMSDC)
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National Diversity Veteran Small Business (NDVSB)
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US Department of Transportation Disadvantaged Business Enterprise (DBE)
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State of Ohio Minority Business Enterprise (MBE)
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State of Ohio Encouraging Diversity, Growth and Equity (EDGE)
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City of Columbus Minority Business Enterprise (MBE)
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Columbus City Schools Local Economically Disadvantaged Enterprise (LEDE)
New Reach also has a strong multidisciplinary network of other purpose-driving businesses that do good work to help advance communities and organizations. You can check out some of them by clicking this link.
Meet Your Expert
Coby C. Williams is the Founder and Principal of New Reach Community Consulting. He is a strategist and practitioner that brings you knowledge, experience, and credentials. Coby has over 15 years of professional experience in community engagement, group facilitation, issue advocacy strategy, and digital outreach planning. His thought leadership is regularly tapped for national topics related to community engagement. He has partnered with organizations throughout the United States to help move local, state, and national initiatives forward.
Coby was selected to participate in the Direct Action Research and Training (DART) Center Institute for grassroots community organizing. He also completed the Advanced Public Engagement for Local Government program from Davenport Institute at Pepperdine University. Coby serves on the national Board of Directors and the Diversity, Equity, and Inclusion (DEI) Committee for the International Association for Public Participation (IAP2) USA. He also serves on the Steering Committee for the National Network of Consultants to Grantmakers (NNCG).
Coby earned an Associate of Applied Business degree in Computer Information Systems from Cincinnati State Technical and Community College and a Bachelor of Science in Human Resources Management from Franklin University. Coby also has professional training in advanced problem-solving and stakeholder engagement frameworks such as appreciative inquiry, design thinking, human-centered design, and intercultural group dynamics.
Agile Project Management
Digital Strategies Intensive
